Amara Raja Electronics Ltd

Amara Raja Electronics Limited (AREL) is a technologically progressive company with a business focus in Electronic Systems Design and Manufacturing (ESDM) based in India. The 20,000 sq. meter EMS manufacturing facility, located in Chittoor, Andhra Pradesh, is well connected to National Highway, Airport, and Sea Ports. It is also strategically located between the cities of Bengaluru and Chennai.

AREL specializes in end-to-end design, prototyping, sourcing, turnkey manufacturing, testing of high-reliability PCBAs, box build, products and systems integration services, re-engineering/ obsolescence management and logistics solutions, delivering superior quality and customer satisfaction. AREL serve our clients operating in the market verticals of Automotive, Consumer, Energy, Healthcare, Industrial, Networking and Railways.

AREL is a certified ISO 9001: 2015, ISO 14001: 2015 Company. We are also certified to sector-specific certifications like IATF 16949: 2016 for Automotive, ISO13485: 2016 for Medical Systems.

The workforce of AREL, mostly comprising of women, is trained in specialized skill sets in PCB Assembly and related EMS activity - resulting in a high skilled non-migratory employment in the region. AREL has the advantage and capabilities of Integrated Manufacturing Solutions from Concept to Product Development & Manufacturing and also Lean Manufacturing Practices (JIT, 5S, Kaizen, Six Sigma and others). The strength of AREL lies in Skill Sets and TQM practices, enabling it to offer high-mix, low and medium volume production as well as Low Mix High Volume production along with value engineering and product data management for the entire lifecycle of the product. We also provide solutions for reverse logistics. AREL is a proud Amara Raja Group company and maintains the highest level of integrity and business ethics .

Core Purpose

To transform our increasing spheres of influence and to improve the quality of life by building institutions that provide better access to better opportunities to more people. . .all the time.

Core Values

Amara Raja is a symphony of diverse elements coming together and moving forward in perfect harmony. These five colours come together as a swirling mass to form a dynamic circle of unparalleled energy. The new form of energy is a reflection of Amara Raja, an emblem of everything that defines - The Amara Raja Way®

INNOVATION
Innovation to us is proactively rebelling for better ways of doing things leading to newer possibilities.

Element

Space

Mind State

Synthesising
EXCELLENCE
Excellence to us is continually enhancing our performance to consistently produce outstanding results with lasting impact.

Element

Wind

Mind State

Disciplined
ENTREPRENEURSHIP
Entrepreneurship to us is leading with courage and conviction to convert gaps into opportunities, create wealth and contribute to growth.

Fire

Space

Mind State

Creative
EXPERIENCES
Experiences to us are what we create for our stakeholders which make them feel part of something special, leading to endearing relationships

Element

Water

Mind State

Spiritual
RESPONSIBILITY
Responsibility to us is the total ownership of our thoughts and actions in every situation to achieve maximum common good in the best interest of Environment, Society, Customer, Supplier, Employee and Shareholders

Element

Earth

Mind State

Respectful & Ethical

Vision

Through The Amara Raja Way, We will continually redefine business to Deliver High Social Impact, by Anticipating Future Trends, Building Preferred Brands and Leveraging Talent & Technology.

Certifications

AREL is a certified ISO 9001: 2015, ISO 14001: 2015 Company. We are also certified to sector-specific certifications like IATF 16949: 2016 for Automotive, ISO13485: 2016 for Medical Systems.

ISO 9001 : 2015

ISO 14001 : 2015

IATF 16949 : 2016

ISO 13485 : 2016